3D Poster

Architecture Poster Graphic Design, Illustration Rem Koolhaas doesn't do safe. The Dutch architect behind some of the world's most structurally daring buildings has built a career on asymmetry, spatial contradiction, and the unexpected — so designing a poster in his honor meant the poster itself had to take a risk. The assignment was simple: research an architect and let their work inform the design. Researching Koolhaas meant spending serious time with his buildings, his writing, and his philosophy. The China Central Television Headquarters in Beijing became the visual anchor — its iconic structural lattice, a diamond grid of steel crossing the building's facade, translated directly into the poster's surface pattern. The deep navy and burnt orange palette pushed against the clinical minimalism you might expect from an architecture poster, reflecting Koolhaas's own fondness for unexpected color. The design was built to exist in two states. Flat, it reads as a bold graphic poster. Folded, it becomes a three-dimensional object — a physical model that echoes the CCTV building's angular, cantilevered form. Printed and hand-folded after being designed in Illustrator and InDesign, the finished piece asks to be handled, not just looked at. For a designer who has spent his career insisting that buildings should challenge the people inside them, it felt right to make a poster that challenges the person holding it.